The War of the Words: How Linguistic Differences in Reporting Shape Perceptions of Terrorism

In four studies, we demonstrate that subtle linguistic differences in news reporting are sufficient to influence whether people interpret violent acts as patriotism or terrorism. In Study 1, a content analysis of newspaper articles describing violence in Iraq revealed that words implying destruction and devious intent were typically used in reference to violent actions associated with Iraq and opponents of the United States, while more benign words were used in reference to the United States and its allies. These observed differences in word usage establish schemas that guide perception of violence as terrorism or patriotism, thereby affecting people’s attitudes toward (Study 2) and memory for (Studies 3 and 4) violent events. Implications for the media’s impact on public policy are discussed.